Concept Behind 'The Prologue'
Inspired by KINOTO’s origins in collaboration with local and international creatives, the focus of 'The Prologue' collection is binary opposition. With references ranging from Shakespeare’s Hamlet to Atlanta-rapper Alley Boy, the collection contrasts themes of life with death, truths with falsehoods and the internal with the external. The apparel is designed to create tension and provoke thought on transparency, authenticity and individuality in today’s culture. It encourages conversation about how isolation and/or groupthink cause this tension by asking people to consciously question, and ultimately decide, what is and isn’t real.