Concept Behind 'The Prologue'
Inspired by KINOTO’s origin story together with references stretching from Shakespeare’s Hamlet to Atlanta-rapper Alley Boy, the theme of 'The Prologue’ is binary opposition. The collection features contrasts of life with death, truth with dishonesty and how internal experiences can conflict with the outside environment. The apparel is designed to create tension by provoking thought on transparency, authenticity and individuality in today's culture. It encourages conversations about how isolation and/or groupthink cause this tension by asking people to consciously question, and ultimately decide, what is and isn’t real.